HEMA sells sex toys from today
In addition to your good tompouce and your pajamas, you can now also find sex toys at HEMA. Just, besides the make-up. The department store has joined forces with Easytoys and is moving with the times.
Among the eye shadow and school supplies, customers can now also find vibrators and an erotic gift set. The new line was specially designed by EasyToys for HEMA. EasyToys is the market leader in Europe in the field of erotic articles. “If anything proves that sex toys are now a socially accepted phenomenon, it is that they are now on the shelves of HEMA.” says Eric Idema, CEO of EasyToys parent company EQOM Group.
You don’t have to search long in the store because the new collection is not hidden at the back of the shelf. The new line is easy to find in the Beautiful-and-Healthy shelf. There you will find the rabbit vibrators, bullet vibrators, vibrating eggs, gift sets, condoms, bottles of lubricant and massage oil. These are also available on the HEMA website.
HEMA and Easytoys want to spread the message that sexual health is the most normal thing in the world. Tamara van Geest, unit manager at HEMA: “Sexual pleasure is part of feeling beautiful and healthy. It is something that we at HEMA see as something very normal. That is why it suits us well to now sell these intimate toys in an accessible way.”
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