green washing? German environmental aid is suing Hello Fresh, Netto and Danone
Deutsche Umwelthilfe has sued Danone, Eurowings, Hello Fresh and Netto. The accusation: The companies would deliberately deceive consumers “with misleading statements about alleged climate neutrality”.
“Instead of minimizing the climate impact and providing correct information, companies continue to deceive with misleading statements about alleged climate neutrality,” according to the accusation from the German Environmental Aid (DUH).
The environmental, nature and consumer protection organization has therefore filed lawsuits against Danone Germany, Lufthansa subsidiary Eurowings, grocery discounter Netto Marken-Discount and the grocery delivery service Hello Fresh.
Deutsche Umwelthilfe files a lawsuit against Hello Fresh, Netto, Eurowings and Danone
That shared the DUH in one official statement with. Accordingly, the companies concerned would “advertise their products in a particularly brazen form as “climate-neutral””.
The accused had not previously complied with the requests of the German Environmental Aid to undertake in the form of a cease-and-desist declaration to refrain from anti-competitive advertising. Jürgen Resch, Federal Managing Director of the DUH, said:
An airline selling carbon neutral flights to its customers is highly misleading. A mineral water packaged in thick-walled plastic (Editor’s note: Evian by Danone), which is carted through half of Europe to our food markets, cannot be climate-neutral.
DUH calls for a ban on misleading advertising on climate neutrality
At the political level, the DUH is therefore calling for a general ban on misleading advertising claims that suggest that products are “climate-neutral” or “climate-positive”. In addition to the lawsuits against Danone, Hello Fresh, Eurowings and Netto, the consumer organization has also asked six other companies to file a cease and desist declaration.
The handball club Füchse Handball Berlin, the delivery service Gorillas, mobility service provider Intelligent Apps, fuel dealer Beer Energies and the two coffee companies Luigi Lavazza and UniCaps should therefore undertake to no longer label their products as “climate neutral” or even “CO2 neutral”. apply”.
The DUH is also calling on Environment Minister Steffi Lemke (Die Grünen) and Justice Minister Marco Buschmann (FDP) to ban advertising claims about supposedly “climate-neutral” products.
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