Google is said to be inspired by Apple and reduce the tracking of Android users
The American giant Google, or rather its parent company Alphabet Inc. is reportedly considering significantly changing its practices for handling user data. A company that provides a lot of its tools for free benefits from a lot of data from people from the sale of very well targeted ads. In which he can shake hands, for example, with Facebook or partly with a competing company Apple. It is from her that Google is said to be inspired by and introduce tightening in Android for handling this user data.
According to inside information from Google, they are thinking about how to limit the collection and sharing of data in Android applications. At the moment, they have developers relatively free hand in devising principles for how to collect and collect data from users. Even across multiple applications. I would like to limit this a bit to Google and it is actually at a crossroads between greater protection of information about its “customers” and providing a sufficiently attractive service to its advertising partners.
In the case of websites, the company uses the so-called Privacy Sandbox, within which the principle of Federated Learning of Cohorts works. He allows target entire groups of users with similar interests instead of reaching out to a specific person’s ad. In a similar way, it could eventually work with mobile phones. We wonder if and how Google will tighten the handling of user data on Android.
How big do you know what Google knows about you?
Source: Bloomberg
