German customers pay so much more for smart TVs
The chip crisis and shortage of goods are currently determining prices and availability in many sectors, and televisions are no exception. Customers in Germany also feel this.
A new smart TV is often no small purchase. Especially those who value quality or need a large panel for watching series or films and for video games will pay several hundred euros minimum. Top models from LG’s OLED series and Samsung’s QLED TVs, for example, but also from other well-known manufacturers can easily cost several thousand euros.
Plus 16 percent: television prices are increasing noticeably
Of course, the prices are not fixed and can change. The longer technology devices are on the market, the sooner the price usually falls. But things are different with televisions at the moment: The Average price for smart TVs on the German market is increasing.
In 2021, a new television would cost an average of 694 euros – that alone is a steep price. In a year-on-year comparison it does an increase of a whopping 16 percent (Source: gfu Consumer & Home Electronics). LG and Samsung previously assumed even larger premiums, but from a global perspective. At the same time, the manufacturers’ association recorded lower quantities sold. Here is a minus of 20 percent.
Both Developments can be traced back directly to the shortage of goods. Where less equipment is available, less can be sold and more is charged for what can still be sold. According to gfu, a decline in sales was expected due to the unusually strong previous year due to the pandemic.
LCD, QLED, OLED – with all the abbreviations, you can lose perspective. You can find help in our video:
OLED and 4K: What German customers expect from TV
What is striking about TV purchases in 2021: The trend towards ever larger panels is continuing. Big smart TVs beyond 55-inch screen diagonals accounted for around two-thirds of all devices sold (more than 65 percent). Smaller devices are bought less often. This trend is also reflected in the average price.
The same applies to the choice of technology: Customers generally pay less for a classic LCD panel than for QLED or OLED televisions. the average price for an OLED TV was over 1,600 euros. But that doesn’t mean you can’t get bargains anymore.
