Find the perfect job with Spotify, Waze or Instagram!
Advertisement for a job is quite simple in France. Between Pôle Emploi and the very many specialized sites on the Internet (Indeed, Linkedin, etc.), the offer is plethoric. However, posting a job offer does not mean that you will find the ideal candidate every time. Some companies sometimes even decide to attempt out-of-the-ordinary recruitments through original means. It is on this observation that the start-up was founded Hippolyte-rh in 2020.
Hippolyte-rh: listening to employment
Hippolyte-rh was indeed born from a desire to propose new distribution channels for job offers. To be more precise, the French company mainly uses existing means but which are usually ignored by advertisers.
[Presse 📣 ]🦄 You had to be early this morning not to miss @g_bailleul on Good Morning Business on @bfmbusiness to discuss recruitment @Waze_France and @spotifyfrance.
For those who hadn’t set the alarm clock 👇🏼 https://t.co/Nqy09jzPRc
— Hippolyte-rh (@HippolyteRH) April 7, 2022
They offer their customers the opportunity to share search campaigns on all social networks (Facebook, Instagram, etc.) but also Waze or Spotify! Gauthier Bailleul, founder of the start-up, explained his vision to our colleagues from Parisian.
Sourcing on social networks is one of the uses of recruiters. Very often used for advertising, the Waze and Spotify media are today under-exploited in terms of notoriety, employer branding and recruitment.
It is true that it is possible to target audiences with certain interests in common on Spotify. For a large hotel group, it was proposed to canvass potential candidates through culinary podcasts on the subject of cooking recipes or gastronomy. Efficiency is essential with short and impactful messages on the listener. Gauthier Bailleul adds:
A prospect’s attention span is twelve seconds. Twelve-second videos are therefore broadcast to present a job ad, generate interest and seduce the listener, encouraging them to call and apply.
Or the art of capturing attention on a subject when you least expect it, as is also the case on Waze.
On the road to employment
Hippolyte-rh was actually made a specialty of offering its customers the possibility of posting job offers on Waze, the famous GPS. Here again, the main advantage of this is that the broadcaster will be able to reach different audiences. First of all those actively looking for work in the region, but also, on the contrary, those already in post elsewhere but who could be taken by curiosity on these impromptu announcements. This offer primarily targets drivers, drivers and salespeople. Gauthier Bailleul explains how it works:
Depending on the geolocation of his device, a job opportunity is presented to the driver in the form of a banner, on part of the screen. The brand and logo of the company, the type of position to be filled and the geographical area are indicated. The driver at the stop only has to click on the advertisement, to transmit his name and his e-mail address. It is then up to the recruiter to contact him.
Of course, the announcement only appears on the screen when the GPS analyzes that the car is not moving, in order to avoid any accident.
Hippolyte-rh announces having already attracted more than 400 companies wishing to try a more original and up-to-date approach. The company now has 20 employees and hopes to double that number by the end of 2022.
