Facebook will add ads even where they haven’t been before

Facebook’s main source of revenue is advertising, and it’s always looking for new places to show it. She just recently announced that Instagram users are bothered by more ads and is now adding ads to Oculus VR glasses. The Techworm portal informed about the topic.

Facebook wants to help developers create another source of revenue

Ad testing will begin with the action game Blaston and will continue with several more titles over the coming weeks. Facebook justified the addition of ads to virtual reality by trying to help developers create another source of income. He also thinks that as a result, VR can become more popular with ordinary people.

Of course, he doesn’t want virtual reality to be overwhelmed by ads. Ads in Oculus glasses will adhere to Facebook’s advertising policies, including the rule that users and their experience of using the service are paramount.

Users will also have the tools to hide specific ads or all ads from that advertiser. With the option “Why am I showing this ad?”, They will also be able to find out why Facebook displayed the ad to them.

Facebook will not use the data it already collects about users to target new ads

In terms of privacy, Facebook does not change its privacy policy or advertising policies. It does not change what data Facebook will collect about Oculus eyewear users. Also, the information he already collects about them to improve the glasses experience will not be used to target ads. It will also not use data from private conversations in Messenger.

During testing, Facebook will only collect information about how users respond to new ads. For example, whether a user interacted with an ad and, if so, whether they clicked or hid it.

“When we see the result of this test and take into account the feedback from developers and the community, we will provide more details about when ads will be more widely available on the Oculus platform and the Oculus mobile application,” the company added.