Facebook wants to read your WhatsApp for advertising

Your WhatsApp messages are securely encrypted for other parties, but that does not mean that owner Facebook cannot do anything with them, for example for advertising.

Everything you say on WhatsApp is between you and the person you are communicating with. This is because the messages on the messaging service are encrypted. The verbatim narration is even something that owner Facebook cannot reach. However, this does not automatically mean that everything you do on the platform is one hundred percent closed.

Advertising based on your behavior in WhatsApp

According to a new report from The Information, Facebook is currently investigating the possibility of analyzing encrypted data. This in a way that the text remains encrypted, but that Facebook can still make a profit from it. In this case to sell personal advertising data to advertisers.

So don’t be surprised in the near future that if you talk about e-bikes on WhatsApp, you will suddenly be presented with electric bicycles elsewhere. Personal ads are worth gold to advertisers. This allows them to show relevant advertising to a person. After all, random advertisements have much less effect. For example, what should an 18-year-old single boy do with diaper commercials? It remains to be seen which way Facebook will go with this development.