Things are going well at Porsche: The sports car manufacturer from Stuttgart has never sold more cars than in the past year. This is also reflected in the success of the all-electric Taycan, the e-car now beats Porsche’s famous classic.

Success with e-cars: Porsche achieves a record year

For a long time, successes like this were hardly imaginable, both for Porsche customers and for the decision-makers at Porsche itself. However, it is now completely clear that the Taycan, as the first purely electric Porsche, is one of the manufacturer’s success stories. In 2021 were 41,296 Taycans sold, more than twice as many as in the previous year – the e-car will thus become the most successful sports car at Porsche and overshadows the classic 911 for the first time (source: t-online).

The Taycan is far from making the largest contribution to Porsche’s successful annual financial statements, but it cannot be dismissed out of hand. The sports car manufacturer sold in 2021 301,915 vehicles worldwide, an increase of 11 percent the previous year. The figures for 2019, the best year at Porsche to date, have also been clearly beaten.

The SUV models Macan and Cayenne account for the largest share with around 170,000 units. In Germany, Porsche increased sales by 9 percent. “Demand is still high and our order books are well filled,” says Detlev von Platen, board member for sales and marketing. The result for 2021 shows that the Electro strategy up – this includes the new focus on charging stations. Customers seem to like it.

The Porsche Taycan is currently available in two versions:

Porsche benefited from the lack of chips in 2021

But there is another reason why they can access it and thus enable Porsche’s success: the Volkswagen Group, to which Porsche also belongs, has shifted its focus to expensive models in times of chip shortages, where high margins can be achieved. Porsche benefited directly from this and for a long time felt the scarce availability much less than other brands. However, since the second half of 2021 was worse than the first half, the shortage should now also be felt at Porsche.