E-car bargains at VW? Boss gives a clear answer
After Tesla massively lowered the prices for many of its electric cars, the industry is in turmoil. The first manufacturers have accepted the price war challenge and in turn made better offers for their customers. But VW boss Oliver Blume has bad news for VW customers.
VW remains strict: There will be no price cuts like Tesla
VW does not want to take part in the price war over who offers customers the cheapest electric car. Oliver Blume, head of the VW Group, does not accept the declaration of war that Tesla has almost forced on the industry. “We have a clear price strategy and rely on reliability. We trust in the strength of our products and brands,” the CEO told the Frankfurt general Sunday newspaper (FAS).
The e-car maker from the USA recently sharply reduced the end customer prices for several models. The style 3 about goes for German customers currently for several thousand euros cheaper away than a few weeks ago. In China, the price cuts have even led to protests from customers who bought just before the cut.
With this move, Tesla is ensuring on the one hand that its own e-cars are in much greater demand than before. Recently, sales for the US group have not been going well – although Tesla has once again set a new annual record. On the other hand, you build pressure on the competition in which price increases have rather set the tone in recent months. With XPeng, a Chinese manufacturer has already responded with attractive price reductions.
Tesla boss Elon Musk has a hand in many other companies:
Tesla vs. VW: The fight for the e-car throne is not over
According to the CEO, however, VW customers do not need to look forward to the fact that the group and thus the associated brands will bow to the pressure. For Blume, the decision is no reason to deviate from previous goals. VW want to continue “a world leading” supplier of electric cars become. You don’t want to jeopardize your own profitability.
A risk that is quite manageable for Tesla. The US automaker has by far the largest margin in the entire industry. Also with generous price cuts Tesla doesn’t cut itself deep into its own flesh right away.
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