Disney plans premium subscription modeled on Amazon Prime
Disney is apparently working on a premium subscription for Disney Plus. In addition to the streaming service, subscribers should also receive discounts on other products from the entertainment group. The project is reminiscent of Amazon’s Prime subscription.
Entertainment group Walt Disney is apparently currently working on a new subscription for its Disney Plus streaming service. As the Wall Street Journal (WSJ) reports that the company is currently examining a subscription model that includes benefits for other products in addition to the streaming service.
Accordingly, the group wants to boost its merchandising and sales in general. The planned subscription model can best be compared with Amazon’s Prime subscription, which gives subscribers free shipping and other discounts in addition to the Amazon Prime Video streaming service.
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Disney Prime subscription: Additional income and more user data
According to that WSJ However, the plans are still in an early stage. An exact start date or an exact price has not yet leaked out. However, a Disney Plus Prime subscription could have several advantages for the US group.
On the one hand, the company basically wants to tempt its customers to spend more on products. On the other hand, the entertainment group is targeting further user data in order to analyze their preferences. Disney CEO Bob Chapek would also support such a program.
Merchandise within Disney Plus
The CEO recently emphasized several times that Disney should do more cross-selling. Among other things, Chapek is also planning the step into the Metaverse, where he would like to establish his own digital theme worlds.
The possible new subscription was meanwhile referred to internally as “Disney Prime”. As the WSJ reports, citing an insider, that should not be the final name. In terms of content, the US group wants to integrate various products directly into its streaming service.
Price increase and subscription with advertising
According to this, users with the new subscription could buy merchandise products such as T-shirts and Co. via QR code via Disney Plus. In addition, the Prime model could include discounts on various shows and the theme parks.
Since the competition in the streaming sector has fundamentally intensified, the company has recently been forced to increase its prices.
In the US, for example, a subscription with advertising will start in December, which will be priced at the current ad-free subscription. Meanwhile, the price of the ad-free version will increase by $3.
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