Discounters are severely restricting their offerings

Aldi and Lidl are coming up with major innovations. The two discounters react to inflation and delivery problems and severely limit their range. Massive cuts are pending, especially at Lidl. Things will change for the worse for customers in the future.

Tomatoes, apple juice and notebooks: Aldi and Lidl have long had more than just groceries. The discounters also offer weekly goods that do not belong in the kitchen. In the future, the so-called Non-food offer but noticeably reduced.

Aldi and Lidl are drastically reducing non-food offerings

The reason is sales problemswhich both Aldi and Lidl offer PCs, notebooks and other non-food goods (source: food newspaper). In times of record inflation, they sell less and less, consumers keep their money together.

At Aldi, the share of sales from non-food goods has fallen to up to 20 percent, at Lidl it looks even bleaker. The discounter achieves only one with non-food turnover of less than 10 percent. The parent company, the Schwarz Group, to which Kaufland also belongs, actually set a target of 15 percent.

A Lidl manager makes it clear to the Lebensmittelzeitung how much sales in the non-food department have really slumped: “Everything over 20 euros has a dramatic drop,” although the prices have already been greatly reduced.

As a consequence of the fallen paragraph, Lidl International should Massively cut non-food orders for the coming year. The orders are said to be “drastically lower”. In addition to inflation, the two discounters are also struggling with delivery problems.

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Fewer non-food goods at Aldi and Lidl in the future

This is not good news for Aldi and Lidl customers. you will be a significantly reduced range of non-food goods in the future find. The days when discounters used to lure customers into the branches with new TV sets, tents, clothing and much more on a weekly basis are probably over for the time being.