Clubhouse namesakes benefit from the hype app
No time right now?
The name Clubhouse is currently on everyone’s lips. Companies with the same name also benefit from the hype surrounding the new hype app. But the mix-up also has negative aspects.
Officially launched for just nine months – and already worth a billion US dollars. You don’t really have to say much more to illustrate the hype surrounding the Clubhouse audio app. The clubhouse hype has – at first glance – positive effects on at least two other companies that bear the Clubhouse name: Clubhouse.io and Clubhouse Media Group. But there is also a catch in both cases.
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Here a clubhouse is not a clubhouse
Clubhouse.io is a provider of project management tools. The company has come into the public eye in the past few days because several media outlets, including FAZ and BBC, have mistakenly used its logo to illustrate contributions to the Clubhouse app. The rush of visitors to the Clubhouse.io website is likely to be considerable. The company is already forced to notify users of thiswhere you landed and that you have to surf somewhere else to find the audio app of the same name.
Also interesting: Clubhouse makers announce app for Android smartphones
As nice as the visitor interest may look in the website statistics, it is likely to have a negative effect on the Google ranking in the medium to long term. Because so many visitors come to the site who cannot find what they are looking for, the conversion rates are likely to drop dramatically, while the bounce rates will increase significantly. This is not only not good for marketing planning, but also a bad signal for the Google algorithm, which klick.news points out.
Also only positive at first glance is the effect of the great clubhouse interest on the Clubhouse Media Group. The company describes itself as an “influencer-based marketing and media company” and was acquired by the publicly listed healthcare company Tongji Healthcare Group in August. Only a few days ago the parent company renamed itself Clubhouse Media Group and also had the ticker symbol changed to CMGR – with expected consequences. An initially lucky coincidence, whether wanted or not.
The share price more than doubled over the past week to around $ 5. The market capitalization exploded accordingly. The Clubhouse Media Group is now worth nearly $ 500 million on the stock exchange. The stock boom is unlikely to be sustainable – a crash could be imminent soon. The same thing happened for the Signal Advance share, which jumped to almost $ 40 in mid-January following a recommendation from Tesla boss Elon Musk for the Signal messenger app. It is currently trading for around five dollars again.
