The iPhone celebrates its 15th birthday. For the anniversary, some Apple managers take a look back at the early years of the cult cell phone. For archrival Samsung there is only scorn and ridicule.

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After Steve Jobs presented the very first iPhone to the world in January 2007, Apple fans had to wait around 6 months before they could hold it in their hands. Sales only started on June 29, 2007 – exactly 15 years ago. The Wall Street Journal took the iPhone birthday as an opportunity to publish a documentary about the evolution of the cult cell phone. Among other things, Apple’s head of marketing Greg Joswiak has his say, who criticizes Samsung in particular with biting sentences.

Apple managers describe Samsung smartphones as cheap copies

“They annoyed us,” says Joswiak about Samsung and other Android manufacturers who have been offering smartphones with ever larger displays since 2012, thereby alienating Apple customers. “They took our innovations, made a cheap copy of them and just slapped on a larger display” (Source: Wall Street Journal).

It wasn’t until 2014 that Apple jumped on the XXL trend in the smartphone industry and, with the iPhone 6 and iPhone 6 Plus, offered models that met customer requests for a larger display. Today, the US group offers iPhones with screen sizes between 4.7 inches (iPhone SE 2022) and gigantic 6.7 inches (iPhone 13 Pro Max).

How the models of the current iPhone 13 generation differ:

iPhone Mini to be scrapped

One of the current display sizes should be omitted with the upcoming iPhone 14. Due to the lack of sales success, it is currently being speculated that Apple will stamp the Mini in the next generation and instead offer two iPhones with a 6.1-inch display and two iPhones with a 6.7-inch display. However, there is still some ambiguity about the name of the new XXL version.