Can Huawei dethrone Apple and Samsung
Apple and Samsung are the top two smartphone makers in the world. They have been vying for years to dominate the market with their phones. Apple tried to compete with Samsung by making its products more affordable. For example, in 2016, Apple introduced its iPhone SE which has a lower price than other iPhones and is still a powerful device. However, Apple’s phone sales declined while Samsung’s phone sales increased by 6%. The biggest threats to these companies are that they lose their competitive advantage over each other due to high prices and lack of innovation.
Huawei Smartphone Strategy – What’s the Plan?
Huawei is the third largest smartphone maker in the world and it wants to be number one. To achieve this goal, they have adopted a three-pronged strategy:
1) build a product portfolio covering all price segments. Huawei launched a series of budget phones called Honor, designed to appeal to emerging markets such as Europe and Africa;
2) expand its distribution channels. Huawei has partnered with major retailers like Walmart and Argos in the US to sell its devices. The company also sells through Amazon in India;
3) create an ecosystem of applications and services. Huawei has invested heavily in custom apps and services for its devices, including an app store called AppGallery, a music streaming service called Hi Music, and its own voice assistant called HiVoice. Huawei is innovating its product portfolio, distribution channels and service ecosystem to expand its reach and market share.
Can Huawei beat Samsung in 2022?
Huawei has steadily gained popularity over the past few years and is now considered one of the leading smartphone manufacturers in China. Huawei is now ready to take on Samsung and Apple with its new flagship phone, the Mate 10 Pro. Huawei Mate 10 Pro is a high-end device with a 6-inch screen, 4GB of RAM, 128GB of storage and running Android 8 Oreo.
The Mate 10 Pro features a 3D glass back that gives it a premium feel. It also comes with dual rear cameras, a 12MP RGB sensor and a 20MP monochrome sensor to capture more details in photos. The front camera is 8 MP and can also capture decent selfies. The Mate 10 Pro will be available for purchase from November 3 in China. The spec includes a 5.99-inch IPS LCD display with 4K resolution, an octa-core Kirin 970 processor, and 4GB of RAM.
Apple and Samsung have been battling for the top spot in the industry for a while. But there is one company that regularly catches up with them. This company is called Huawei.
Huawei releases new high-end phones every year and they have managed to take a lot of market share from Apple and Samsung. Huawei has also focused on the budget market, producing phones that are cheaper than Apple’s iPhones but still offer similar features. In fact, Huawei has become the number 3 smartphone maker in China, behind Xiaomi and Oppo.
