Can 2K be in charge of the FIFA series in the future? -apkrig
If you followed our Friday news summary and read the summary article, you could not miss the information that Take-Two, resp. her label 2K Games, could potentially take over the FIFA series in the future. It all stems from negotiations between the developers of Electronic Arts and the International Federation of Football Associations – FIFA – which, according to unofficial information, does not lead to a mutually acceptable agreement. As we informed you earlier, the New York Times stated on its own resources that FIFA requires a license under its own name over a billion dollars, which EA people do not agree with, and negotiations are said to be deadlocked. And since Electronic Arts has registered its trademark under the name EA Sports FC, it can be assumed that the original FIFA series may bear that name in the future. However, sports experts from 2K Sports are to be interested in the sovereign designation, and it is therefore possible that they will be the ones who will include the FIFA series in their portfolio.
The first thing that needs to be mentioned in this still unconfirmed consideration is the interest of the International Federation of Football Associations in working more closely with other developers and publishers than has been the case so far. Electronic Arts had the exclusive right to use the name FIFA, they also had the right to develop official games for the World Cup until the Qatar World Championships, and the EA license was often used to pressure, for example, football managers, who are also considered football games and regardless of the genre competitors of the FIFA series. The opinion on expanding the portfolio of collaborating developers and publishers appeared on the official website of FIFA, and although it does not directly confirm the possible transfer of the license under the management of 2K Games, it would certainly not contradict this potential step.
That would be a huge step forward for us… We have not been active in this sport yet. And, I think I’ll leave that to this answer today, Zelnick said when asked by investors.
As for the 2K developers, we recall the recent discussion between the Take-Two management and investors, in which the CEO of Strauss Zelnick was directly interviewed about football games. First of all, he mentioned that he is excited to work with the developers from the Nordeus studio, who are behind the mobile football manager Top Eleven. Take-Two became the owner of the studio this year and undoubtedly intends to strengthen its position in the field of football games, but as mentioned above, competition for simulator At least FIFA is not looking at this yet. However, the investors did not allow themselves to be dismissed by Strauss Zelnick’s purely diplomatic response to the debate and asked directly whether the company was considering trying to contact FIFA directly and obtain a license for the name for itself. “That would be a huge step forward for us.” We have not been active in this sport yet. And, I think I’ll leave it to this answer today, “said Zelnick when asked by investors.
If Take-Two wanted to disprove FIFA’s license, the answer would probably look different, but the company seems to be considering it and may have already taken steps to show FIFA’s interest. However, in its article from the end of last week, Metro does not rely on any specific sources and only time will show how the negotiations will turn out in the end. There are a number of possible outcomes and they may end up with the indicated revolution, as well as the strengthening of mutual relations and the long-term continuation of the established tracks. Nevertheless, the arrival of the World Championships in Qatar will also be interesting for video game players, because by the time it starts – and will probably happen much sooner – the license must be clear. If EA loses the right to use the FIFA name, the series will be renamed, which will probably be the only thing that will really happen with the game.
EA will not automatically lose the ability to use the names of league competitions, teams, jerseys or logos, as these are subject to separate licenses negotiated with clubs or league competitions. Logically, they don’t even have to lose the opportunity to use the real names of players for whom they need a license from the FIFPro organization that represents the player. And here, as is known from the latest information, EA was able to prolong. However, it is important to add that FIFPro does not offer an unconditional license, so it can potentially be obtained by another developer, as well as direct agreements on the use of specific competitions and teams. And if the series with the official name FIFA were the one who wanted to get such rights, it could significantly improve the negotiating position. The result may be the third major football game, which could be watched from afar by the recently announced UFL game, which, according to available information, is to be defacto just FUT regime processed into a separate title.
It is possible, however, that Strauss Zelnick’s words should not have acted as a secretive admission that obtaining a FIFA name license his the company is considering. Maybe it was an honest answer, behind which there is a lot of hesitation and balancing, whether they would not whip 2K to each other. Honestly, what would you expect from a game that proudly bears the FIFA label? The best part, we assume, is a difficult task for someone who doesn’t really have much to do with football games. As you can hear from the fans, the idea is nice – a competitive environment is always the biggest advantage for the players themselves – but the reality can be a little different and 2K in fact does not need go at such unnecessary risk. Better said, go at any risk, considering the functioning of the gaming industry and the rules that the bigger the moloch, the less interested in doing something different. Honestly, I’m very curious how the whole bidding for the FIFA series will actually turn out, but my personal tip is to keep it up to date, regardless of EA’s terms or efforts to reduce the fee.
But I’m happy to be wrong in exchange for the fresh wind that football games need like salt.
