Avocadostore: Why sustainability is “unfortunately shit complicated”
Avocadostore started in 2010 as an “eco-Amazon”. To this day, the marketplace holds its own against major competitors. A high level of credibility is crucial for this – and a boss who is not afraid of arguments.
Can a self-proclaimed do-gooder carry a leather handbag? Eat meat every now and then? Get on a plane for a long-haul trip? Jet around with an e-scooter? Mimi Sewalski thinks: She may – and also makes it known in interviews. Again and again she provokes opposition from the core target group: For example, when the boss of Avocadostore once said that not everyone has to …
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