Apple Watch Still Dominates With Over 100 Million Users

The Apple Watch is growing in popularity, to the point that it is now used by more than 100 million people around the world, according to the firm Counterpoint. This symbolic milestone was reached in the second quarter of 2021. Analyst Neil Cybart, for his part, estimated that the milestone had been reached in December 2020.

Apple Watch dominates other smartwatches

Sales of smartwatches were up 27% in the second quarter of 2021. Apple had a 28% market share this time around, up from 30.1% in the same period a year earlier. This can be explained by competition, particularly from China and India, which has redoubled its efforts for its own models. The American manufacturer is still very far ahead of the competition. As proof, Huawei, which is in second place, has a 9.3% market share. Samsung follows with 7.6%. Then there is Imoo with 6% and Garmin with 5.8%. Everything else concerns other brands that are not in the top 5.

“Apple’s ecosystem is experiencing a higher attachment rate as the brand continues to incorporate attractive designs, health features and related services.”explains Counterpoint. “Apple Watch user base broke 100 million for the first time in the quarter ended June, claiming the lion’s share of the smartwatch user base. in the world “ adds the cabinet. He said the United States remains the main market for Apple’s watch to this day, contributing more than half of its user base.

In detail, the five best-selling connected watches are (in order): Apple Watch Series 6, Apple Watch Series SE, Samsung Galaxy Watch Active 2, Apple Watch Series 3 and Imoo Z6-4G. Incidentally, Counterpoint notes that the market for connected watches under $ 100 has exploded: + 567% in the space of a year.