Apple wants to demand even more from the fall

There are still a few months until Apple shows us the new iPhone 15. Already now, however, there seems to be a renewed shock in prices, and not only in this country. Apple will also reach the home market and will probably increase the price of at least the new top model.

An iPhone was never particularly cheap, but Apple wants to see more money from its customers. If the latest rumors from the well-informed insider channel “LeaksApplePro” are true, then it will be this year more expensive than ever before in the history of the iPhone (source: forbes).

iPhone 15 Ultra will be the most expensive iPhone to date

The focus is initially on the new top model. The successor to the iPhone 14 Pro Max will not only be given a new name, but the price will also be increased significantly at the same time. While the cheapest model of the iPhone 14 Pro Max costs from 1,099 US dollars, in the worst case the iPhone 15 Ultra should have a price tag of $1,299 get – a $200 surcharge. The variant with 1 TB of storage is even said to be the most expensive iPhone of all time at a price of $1,799; this variant currently costs $1,599 for the iPhone 14 Pro Max.

The Apple Watch is already available as an Ultra model:

For Germany, it is currently still difficult to predict a correct price, as this depends on the level of the euro against the US dollar. Recently, our currency was able to gain some value again, but it is not yet clear whether this will last. But if Apple were to use the price calculation for the iPhone 14, then we would probably have to go for the cheapest model of the iPhone 15 Ultra unimaginable 1,699 euros leaf through, currently it is 1,449 euros.

Who knows, maybe size aside, this concept isn’t that far off the mark:

However, Apple also offers more for the money

After all, the new top model should also offer some nice details. The rumored Features of the iPhone 15 Ultra in the overview:

• The smallest model of the iPhone 15 Ultra has 256 GB of storage right from the start, not just 128 GB as is currently the case – a doubling.
• A new dual front camera should be used.
• USB-C with Thunderbolt 4 (40 GBit/s) instead of Lightning (480 MBit/s).
• Titanium case.

Speaking of. The iPhone 15 Ultra could only come in a single color – Silver. The new name also proves the closeness to the Apple Watch Ultra in the choice of color. As it looks, Apple wants to set a new standard in its own portfolio in terms of price and technology with the Ultra suffix. You will be able to check whether all of this is actually the case in September 2023 when the new models are presented.