Apple Vision Pro in the firing line: Announcement from the toughest competitor
Apple was able to impress the media, but what do the competitors think about the “first spatial computer”. The toughest competitor is not impressed by the Apple Vision Pro and is now making an announcement – even Apple can’t do magic.
The Apple Vision Pro hits and creates a wide media response. The only question is, are we experiencing another iPhone moment here where the competition first jokes and then has to pack up later?
Meta boss confident: Apple Vision Pro no magic
The answer to this question will only come in the future, but at least we’ll get one for the history books first reaction of the toughest competitor. Apparently Apple found it in Meta (formerly Facebook) and the respective Quest headsets. CEO Mark Zuckerberg has now given his two cents on the Apple Vision Pro, a reaction intended for all employees of the company (Source: The Verge).
This announcement clearly sounds like an all-clear. For Zuckerberg, the Vision Pro doesn’t have any “magic fixes” that Meta didn’t think of. Also means Apple only cooks with hot water and cannot break the well-known “constraints of law and physics”.
Apple’s answer to the future:
Apple’s glasses cost “seven times more” than Meta’s recently announced Quest 3 headset. For Zuckerberg, the wrong signal, because for him and Meta, the goal is to offer products that “are accessible and affordable for everyone”.
As a reminder, the Vision Pro costs $3,499. The manufacturer has not yet published a euro price, but after conversion plus taxes, duties and a safety margin in this country it should be over 4,000 euros.
The Meta Quest Pro, on the other hand, only costs a ridiculous 1,199.99 euros. The new one intended for normal end customers Quest 3 will be available this fall for $569.99. Apple’s glasses won’t be coming to us until sometime in the coming year.
More people can afford the new Quest 3 right from the start:
Also the power supply the Vision Pro is in the field of fire at the same time. The Meta CEO notes, “They’ve gone for a higher-resolution display, and that, combined with all the technology they’ve built in to power it, costs seven times as much and now uses so much power that you can run a battery and needs a cable to use it.”
How Apple could lower the price in the long run:
Isolation instead of social interaction
Aside from the price and the hardware, Zuckerberg has another point of criticism. So that is it Metaverse “fundamentally social”, the Vision Pro, on the other hand, has an isolating effect on him. Maybe Apple’s glasses could “be the vision of the future of computing” but wouldn’t be the ones he’d like to see.
Bottom line: Apple’s toughest competitor in the field of data glasses is self-confident and fear not the Vision Pro. It will only be seen in the coming years whether this assessment is correct.
