Apple turns the tap completely on with iPhone 14
With that, Apple has the greatest confidence that the iPhone 14 will be a success.
Every year, Apple faces an important decision. How many copies will they produce of a new iPhone? You have to respond to the market, but that has to go well. The demand can be disappointing and then you have too many telephones. But demand can also exceed production. And then you have to sell customers no in the stores.
Although the smartphone market is cooling down, Apple is turning the tide with the iPhone 14. According to analysts, the American tech company will produce at least 90 million copies of the latest iPhone.
Apple seems confident that there will be a lot of demand for the latest iPhone. There is currently no recession. People spend less during a recession. A new iPhone is a luxury purchase and will be less high on people’s priority list with a recession.
With the iPhone 14, Apple is giving full throttle. It may well be the last time the tech company can do this in the short term for now. A recession may be coming and that could just be with the release of the iPhone 15 in the fall of 2023. (via Apple Insider)