AI generated beer ads look like your worst nightmare
Has the world been waiting for this? Questionable. Anyway, it’s here now: an AI-generated beer ad. Instead of making you want a beer, the 30-second clip with fire that gets out of control and people with distorted horror faces is rather disturbing.
The AI-generated advertising titled “Synthetic Summer,” which is the subject of this article, was uploaded by Twitter user @OnlyBangers.eth on April 30th and racked up more than five million views in less than three days. It was created by Helen Power and Chris Boyle by the London production company Privateisland.tv.
Similar to other beer commercials, the clip transports you to a garden party with young people laughing and drinking beer. Also grilling. The song “All Star” by Smash Mouth is playing in the background. However, you quickly realize that something is wrong here.
The beer mugs, cans and bottles are partially distorted and melt into each other. The proportions don’t match either. The people appear cartoonish and exaggerated. The mouths are too big, the laughter seems artificial.
Contents
Editor’s Recommendations
Towards the end of the clip, the grills fire out of control, followed by explosions and scenes that look more like a terrifying apocalypse than fun. According to ArsTechnica The clip is said to have been created using Runway’s new Gen 2 AI model, which can create short video clips based on text prompts.
Another quirky AI video example comes by Twitter user @Pizza_Later. His AI-generated video for a fictional restaurant called “Pepperoni Hug Spot” is as amusing and disturbing as the beer commercial. Here, too, distorted human faces are shown eating pizza. The whole thing is garnished with advertising clichés and platitudes that are so taken out of context that it resembles a joke.
In a comment, @Pizza_Later reveals the tools he used: The clip was scripted with GPT-4, the stills are from Midjourney, the video snippets are from Runways Gen-2, the audio is from Eleven Labs. The whole thing was put together with Adobe After Effects. “The future is wild,” he adds.
The two AI clips show that text-to-video AI systems are working, but still have a long way to go.
