According to Ford, it’s only a matter of time
The money is not loose when it comes to consumers. A new electric car is therefore not an option for everyone – especially since electric vehicles are still more expensive to buy than petrol or diesel. But it shouldn’t stay that way, says the head of Ford. For him, the price war has already broken out.
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Challenge from Ford boss: E-cars are so cheap
Production costs for electric cars will fall – drastically. That’s what Jim Farley, CEO of Ford, is expecting. Instead of charging upwards of $40,000 as has been the case up to now, manufacturers will soon be fighting a price war around the $25,000 mark. “I think ours Industry is definitely heading for a huge price war”according to the Ford boss (source: ABC News).
This should be made possible by lower production costs. According to Farley, they should drop to $18,000 by one Starting price of $25,000 for electric cars to reach. Currently, you have to reckon with these 18,000 dollars just for the battery in the electric car. However, it is not only the primary products that are to become cheaper.
Construction processes are to be optimized and accelerated at Ford, but the e-cars themselves will also change. If you minimize the wind resistance of a pick-up, for example, you can get the same range with a smaller and therefore cheaper batteryaccording to the CEO.
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$25,000 limit: It won’t be until 2026
So are e-cars getting cheaper now? At least not immediately. The current market situation, with high raw material prices and availability problems, is even causing prices to rise significantly. Even Ford cannot do anything about it overnight. “It will take a little while” like Farley.
Even if e-cars become cheaper in a few years, buying them today can be worthwhile:
He assumes that the cheaper prices for electric cars of the “second generation” will come into play. The first Generation 2 model is scheduled to be launched in 2026. Until then have to Ford customers are probably still waiting for a cheap electric car.
VW is also planning an entry-level electric vehicle in this price category – and it will also be a few years before VW does so. The one predicted by Farley So there are already signs of a price war.
