Between shopping mood and the dilemma of change
Our weekly marketing briefing today is about which topics people are currently dealing with and how brands can best address them.
The vacation is over, the general election not yet, Corona and the consequences also not and certainly not climate change. In times like these, it is not that easy for companies to find out which topics are the focus of people and, above all, how people can be reached through brands and for marketing messages. Study series such as Pilot Rada can help …
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