Tim Cook celebrates 10 years at the head of Apple: what is the conclusion?
It’s been 10 years since Tim Cook took the reins of Apple. The one who had the heavy burden of succeeding Steve Jobs is now a key figure in the tech world. Without denying his personality, the CEO leaves his mark in his own way.
Taking over from Steve Jobs is no easy task. That’s why Tim Cook’s first years in office were so low-key. In ten years, the figure of the CEO of Apple is now known to all. During his tenure, the leader was able to make his mark and change Apple’s course. If Jobs were to be hailed for his genius, Tim Cook can be hailed for his ability to run one of the biggest companies on the planet.
Apple confirms its strength in products and in particular its iPhones
Steve Jobs’ little gem is first of all his iPhone. Since its release, the product has completely revolutionized the way smartphones are made with global influence. In 2020, the Cupertino company even achieves its best turnover of all time with its iPhone 12. The design of smartphones is completed with this model but we must not forget the previous models either. When it was released, the iPhone X influenced the global market with the mainstream introduction of a notch on the smartphone screen.
According to analysts, the design of smartphones is not about to change. The iPhone has never been so popular in 2021 despite its still high selling price. The apple company must now consider the future with new technological challenges. Sensors below the touchscreen are starting to proliferate on many devices, but that’s not all. Rumors even hint at the design of a folding iPhone in the years to come.
In product design also Tim Cook pushed Apple to its peak. The company dominates the market for smartwatches, touch pads as well as connected headphones.
The arrival of the company in the software sector
The reign of Tim Cook at the head of Apple also implies a change of policy in its commercial offer. In recent years, the company has developed its software ecosystem with a much larger offer than the competition. With services like TV +, News, Arcade, Music and even Pay, the firm’s total revenues have skyrocketed. Recently, the brand even offers the One bundle in order to access all the available services. All of this puts the App Store back at the center of the ecosystem but also of revenue.
The app store has never made so much money in recent months. A situation that is both comfortable and perilous. Indeed, the store is at the heart of a high-stakes lawsuit against Epic Games. The publisher of Fortnite questions the presence of a 30% tax on in-game transactions. The outcome of this trial could definitely upset the market and create a case law.
If you want to read a more complete review of Tim Cook’s tenure at Apple, we refer you to this excellent article by Nicolas Lellouche on 01net.com.
