Web design with feeling: Artdirection appeals to users emotionally
Good websites not only have to look professional and meet design standards, they should also appeal to the viewer emotionally. That requires clear goals.
People walk past a billboard advertisement and have to smile. You flip through a magazine and get lost in the pages. You bought something new and feel really good about it. Why? Because these situations triggered emotions in them. Incentives have moved them to grapple with something, to experience new things or to buy things. These people believe …
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