$ 34 billion was spent on apps in Q2 2021

The mobile application market has never been better. In the second quarter of 2021, the total expenditure made on the various platforms reached the figure of 34 billion dollars.

According to the latest report from the specialist site App Annie, the mobile software market has reached a new record over the past three months. With 34 billion spent, the company links this good financial health with progressive deconfinement. While mobile gaming is still in excellent health, the money spent on applications such as health, wellness or even travel indicates strong growth in the sector.

Sports and health applications will experience a sharp increase according to App Annie

The only growing sector in the software market is gaming. In the second quarter of the year, total weekly spending reaches a cumulative $ 1.7 billion. Namely on the App Store and the Play Store. A total growth of 35% compared to the same period in 2019. The mobile games market is notably driven by China and Japan with very expensive titles, some of which have not yet arrived in France. We also notice despite the pandemic that applications like Pokemon Go are placed in 9th position in the expenditure section. Sign of good economic health for the title of Niantic Labs.

The strong growth in the software market primarily concerns the travel category. The lifting of restriction measures in most countries propelled the Booking application into the top 10 downloads on Android. Among the most popular applications at the moment, it is TikTok which takes its throne back. This is both the most downloaded but also the one where users spend the most money. According to analyzes carried out by App Annie, a British person spends an average of 26 hours per month on the software.

“Data shows COVID-19 has profoundly influenced mobile behaviors, including spending and time spent, the mobile habits taken by consumers during times of global lockdown are made to stay.” said Lexi Sydow, Head of Marketing Insights at App Annie. “As industries begin to recover from COVID, mobile use is an early indicator of changing consumer demand and market sentiment. The many bright spots of mobile growth across multiple industries and geographies signal the start of a global economic rebound. “

App Store & Play Store: what is the distribution of expenses?

In the detail of its infographic, the specialized site also gives more details on the distribution of resources. With 22 billion dollars spent on its store, the App Store continues to grow compared to 2020. For its part, the Google Play Store has reported over the last three months 12 billion dollars. However, their dominant position is repeatedly challenged by governments and organizations and regulation. At Huawei, the OS and its App Gallery aims to have such figures. The end of the pandemic could thus help them in this desire for growth.

Source: App Annie

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