RTL puts an end: broadcaster is turning streaming service inside out
A bang in the German streaming industry: In the second half of 2021, the popular TVNOW streaming service from RTL should be over. Customers and everyone who has to bring GZSZ a week in advance can still breathe a sigh of relief.
RTL discontinues streaming service: TVNOW becomes RTL +
In addition to the international greats in the streaming business such as Netflix, Prime Video and now Disney +, there is also a steadily growing number of SVoD offers in this country. The RTL media group has also been involved under the name TVNOW since 2018. But that will soon be over – at least in name.
Because the brands under the umbrella of the media group are evidently undergoing extensive renaming – new German rebranding. So TVNOW is to be discontinued in the summer, only to be renamed RTL + reissued to become. Like the industry magazine DWDL has learned, it is one of many steps to standardize RTL’s brand image.
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What happens to the TVNOW content?
Whether too changes in content will go hand in hand with the switch from TVNOW to RTL +, however not known. Should there be any changes, RTL will certainly inform its customers in good time. One consequence is already certain: The special interest channel RTLPlus also needs a new title from summer. Mainly older series classics are shown here for a nostalgic target group.
It is unclear whether the choice of the new name for the streaming service is solely due to the rebranding. In any case, it is noticeable that the naming scheme at Role model for international competitors seems to orientate. The most prominent example here is Disney +, but the Paramount film studio is also set to launch its own streaming service in Europe with the appended “+” in March.
Most recently, TVNOW had reinforced invested in in-house productions. That these will then run with the successor should be set. RTL will certainly not ignore investments in new, competitive formats. Live streams are also set to expand RTL’s online offering in the future.
