The challenges of netlinking and artificial intelligence

SEO, also known as SEO, is an essential practice for website owners. Netlinking or external linking is one of them. This is a technique of creating links pointing to your site from other sites. In this article, we will present the role of netlinking in SEO and the importance of texts containing backlinks for your e-reputation. Also discover the role and limits of artificial intelligence in this area.

The role of netlinking in SEO

In natural referencing, netlinking is undoubtedly one of most important pillars. This involves embedding links from your site into content already SEO optimized. Search engines then use these inbound links as well as anchor links to assess its popularity and quality. The more quality backlinks your site receives, the more likely it will be to rank top of search results. However, not all external links are created equal. Those from high-quality sites, such as referral directories or popular blogs, are more valuable. If they come from low quality sites or spam, they will rather damage the reputation of your site. Also, nofollow links, i.e. links that include the rel nofollow attribute, do not have the same authority as dofollow links.

The importance of texts containing backlinks

It is important to ensure that the texts containing your backlinks are of high quality. Indeed, it plays a crucial role in the reputation of your website. Content should remain relevant, natural and easy to read. When you create the URLs pointing to your site, you must ensure that they are consistent with your site. You should know that search engines analyze the link, but also the anchor text to determine its relevance. A misused or misplaced URL may risk lose efficiency. Also, add the right keywords and avoid generic anchor texts such as “click here”. THE number of links also counts, even if quality takes precedence over quantity. Be aware, however, that it is better to get backlinks from different domains than several links from the same one. Moreover, adding internal links or outgoing links in your texts contributes to improve your SEO.

Artificial intelligence: its advantages and its limits in SEO

To know Google’s expectations in terms of SEO

THE Google algorithms are constantly evolving and it can be difficult to keep up with the changes. However, everyone wants to be on the first page, especially in the first position of the query results on this search engine. This is where theartificial intelligence comes into play. It offers tools that can help you understand Google’s expectations in terms of backlinks. In general, the elements he monitors the most are:

• content quality;
• the relevance of keywords;
• user experience;
• THE loading time ;
• the responsiveness of the site;
• the quality of the links;
• site security;
• THE markup semantics.

To set interesting topics and outlines for your articles

AI also makes it easier to write articles for your site. Thanks to a machine learning algorithm, it performs data analysis to direct you to relevant topics. In addition, she can develop plans for interesting articles. Artificial intelligence will therefore facilitate and accelerate the creative process. However, the tools it offers should not be seen as a silver bullet. They have limitations, particularly in terms of creativity and imagination. Although they are capable of generating content, the latter proves to be less natural and less fluid. They often lack the depth and originality that only a human creator can provide. With his artistic sensibility, he will bring a plus to your texts. They will better capture the attention of visitors and make them want to read more. Moreover, it is important to remember that the human eye remains crucial for produce quality, clear and concise content. Artificial intelligence is only an additional tool, rather than a substitute for the talent of a human being.