Paramount Plus declares war on Netflix and Disney Plus
For the German launch of its streaming service, Paramount Plus rolled out the blue carpet in its corporate colors in Berlin. In six cinema halls, the new streaming player provided insights into its own productions such as “Der Scheich” by director Dani Levy and revealed ambitious goals.
Since December 8, 2022, Germany has been enriched by a streaming service. “Another streaming service?” Some might be thinking. But Paramount Global is pursuing ambitious goals with its streaming service and aims high.
This was also revealed at the premiere party on the eve of the official launch in Germany. Around 700 guests followed Paramount’s call to the Berlin “UCI Luxe” cinemas to celebrate the new streaming service. Among them were numerous national and international actors and filmmakers.
“Star Trek” leading actor Anson Mount at the Paramount Gala in Berlin.
Paramount Plus looks back on a long film tradition
Among others, “Star Trek” protagonist Anson Mount, “Game of Thrones” actor Marc Rissmann and “Barbarians” actress Jeanne Goursaud swept over the blue carpet in Berlin.
Also present: The Swiss director Dani Levy, who swung the clapperboard for Paramount in the series “The Sheikh” and was particularly enthusiastic about the tradition of the US company. Levy on BASIC thinking:
If Paramount Plus allows me to tell my stories about people and society, then that gives me a bit of freedom. The Paramount studio also has a long and interesting tradition for me. And I have the feeling that the direction in terms of content is right.
Genia Krassnig, Bettina Stucky, Dani Levy, Sylvester Groth and Uwe Schott
For “Game of Thrones” actor Marc Rissmann, who will be seen in the western epic “1883”, the release gala was anything but a routine event: “It’s something special for me because I… show, with which we premiered a year ago, to bring home to my hometown of Berlin.”
Goal: 100 million subscribers worldwide
In the meantime, Sabine Anger, Susanne Schildknecht and Till Weidemüller will be in charge of Paramount Plus for the German-speaking market. Anger about the start of BASIC thinking in Germany:
Everyone who is active in the streaming sector wants to impress with their content. The extent to which we compete with others, however, will be decided by the consumer. We are well positioned for this.
However, Sabine Anger did not name the targeted number of subscriptions for Germany. Just as little as Marco Nobili, International Manager of Paramount Plus, who communicated the global goal:
We expect a lot and Germany is one of the biggest streaming markets. We have a number for Germany in our mind, but we will keep it in our heart. By the end of 2024 we will reach 100 million subscribers all around the world.
In the foreground: Paramount manager Marco Nobili in an interview with BASIC thinking.
Paramount Plus starts in Germany, Austria and Switzerland
In addition to the Paramount originals such as “Der Scheich”, the new Star Trek series “Strange New Worlds” and the western series “1883”, the new streaming service for the German launch also has some classics in its repertoire. These include Hollywood productions such as “The Godfather” (1972), “Top Gun” (1986) and “Transformers” (2007).
We have created a complete overview of all films and series on Paramount Plus HERE. The new streaming service is also included in the Sky Cinema package and can be booked as a channel via Amazon Prime.
After a seven-day test phase, a monthly fee of EUR 7.99 is charged for the “classic” subscription. Until January 8, 2023, Paramount is also offering a discounted annual subscription at a price of 59.90 euros.
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