Apple TV+ is not progressing in France and remains at 3%

Apple TV + is struggling to find a place in France, to the point that the service has seen its share unchanged since… the beginning of 2021. This is what emerges from data from JustWatch (via iGen), which publishes data for France for the second quarter.

The market share of Apple TV+ in France is 3%. It is one of the least used streaming services with Salto, which is on par. The dominating platform is Netflix with 30%. The group recently announced to have exceeded the milestone of 10 million subscribers in France. Then there is Amazon Prime Video with 28%. So it’s not that far away. In third, we find Disney + with 18%.

The ranking also includes Canal+ and OCS, which are respectively fourth and fifth. Canal+ is at 9%, where OCS is at 6%. It will be interesting to see if OCS will seriously increase during the third quarter knowing that there will be the series House of the Dragonwhich is a spin-off of Game Of Thrones. There is a big expectation and this will naturally affect subscriptions. At the same time there will be the series The Lord of the Rings: The Rings of Power on Amazon Prime Video. Here too, there is a certain expectation.

For Apple TV+, the lack of success could partly be explained by availability. Android and Windows users still do not have the right to a dedicated application. Their only alternative is to go through the web version, but the experience with this one is more than average. For example, the search bar debuted today while the service has been around since… November 2019.