4 key steps for successful online questionnaires

Do you want to create an online questionnaire to collect key information about your audience? Do you need to do a study to complete your final thesis? Whether you are a professional or a student, there are many situations where an online questionnaire can be of great help in helping you achieve your goals. But, in order for these quizzes to lead you to success, there are some essential steps and rules that you must follow to create, distribute and analyze them. We give you the 4 key steps to pass all your online questionnaires.

Define your goals

First key step, you must define the objectives of the questionnaire that you want to achieve. Indeed, you are not going to create the same survey if your goal is to learn more about your potential customers or if you want to have a return on the image conveyed by your company, for example. It is therefore essential to know why you want perform a test in order to be able to put relevant questions in your questionnaire. All the objectives of your questionnaire must therefore be defined before even starting to create it.

Create a relevant online questionnaire

Then, it is important to create a questionnaire relevant to the information you want to obtain. There are indeed many types of questionnaires depending on the information to be collected. You can ask closed questions with several types of possible answers predetermined in advance.
The people who answer your survey will only have to tick a few boxes. You also have the option of creating much more open-ended questions where everyone can express their ideas more freely. In many cases, mixing these two types of questions can be useful in guiding people at the start and leaving them a few more open questions at the end.
Depending on your objectives and your target, you must find the ideal questionnaire to have a maximum of participants and interesting answers for you to analyze. A word of advice, always keep a relatively short questionnaire if you want to obtain a sufficient number of responses. Few people will be willing to spend a long time completing your survey.

Find a consistent way to distribute it

When your online questionnaire is ready, you will have to find a relevant way to distribute it to as many people as possible in your target market. You can do this using links on the Internet, your personal social networks or even your company’s web pages.
Do not hesitate to disseminate your link as much as possible while targeting groups of people consistent with your core target. Indeed, if you want to carry out a questionnaire with a given audience, it is not necessarily necessary to distribute it everywhere to have a large and relevant number of responses.

Correctly analyze the results

Now that you have collected enough responses to your questionnaire, it remains for you to analyze the results. Depending on the objectives of this study and the people to whom you need to introduce the analyzes, you have different solutions for presenting the results. Note that it is often relevant to create graphics or visuals to support your presentation.

This phase of analyzing the results of your questionnaire can sometimes be long and tedious if you do not use dedicated software. We therefore strongly advise you to create your online questionnaire with a specialized application that will offer you invaluable help in correctly presenting your results and thus providing relevant analyzes.

And you, have you ever done online questionnaires and what are your tips to make them as successful as possible?