3 tips to find new content ideas [Anzeige]

Content marketing is one of the most important areas in marketing. In this way, companies not only reach new readers, but they also put themselves and their expertise in the foreground and create trust. Finding the right content is often a challenge. Which content is really relevant for your own target group? For this reason, we give you three tips for finding new content ideas.

Most importantly, even if you’re pressed for time, it’s never a good idea to just release anything. Because in content marketing, one of the things that counts is relevance. You have to find out what interests your readers. Irrelevant content usually does not increase performance and your readers lose interest.

But how exactly do I find the content that suits my company and my readers?

Three tips for new content ideas

In the following, we present three different tips that you can use to find new and suitable ideas for your content more easily and quickly.

Tip 1: Use social media

Different groups of people are often represented on the different social media channels. At TikTok, for example, the young generation and at LinkedIn many business contacts. As a first step, find out where your readers are represented and then research the channels directly.

Search specifically for topics that occur frequently, for discussions or for current trends that have a large search volume. You can also join the discussions and ask questions yourself.

Tip 2: Start polls

If you’re looking for content ideas that are truly relevant to your audience, you can simply ask your audience. With the help of surveys via social media or e-mail, you can usually get helpful feedback very quickly with little effort, which you can use for your content.

If you cannot interview your customers yourself, you can also talk to colleagues who are in direct contact with customers (e.g. support staff). They are confronted with the problems of their customers on a daily basis and therefore have a very good sense of which content could be helpful for them.

Tip 3: Use a keyword research tool

Another way to find new content ideas is to use a keyword research tool like this one Seobility to use. With the tool, you can find keywords that may be relevant to your website in seconds. In addition, you can use the competition analysis to find out which topics work well for the competition and then use them accordingly for your website.

In the result list of your research you will find the most important details for each keyword, such as search volume per month, intensity of competition and average CPC. An important way to better assess your ranking potential is to analyze the current top 10 on Google for each term.

Seobility’s keyword research tool helps you to find relevant keywords related to your core topic. You simply enter your main keyword or a combination in the tool and you will then receive matching similar keywords, questions about the keyword, similar searches, auto-complete searches from Google and related terms.

Using the example of the main topic “healthy nutrition” you can see the results at Seobility in the following screenshot:

Seobility’s keyword research tool is completely free to try. So you don’t have to register to use the tool. In the free version, only the number of queries is limited to three per day. Convince yourself now of Keyword research tool by Seobility and easily find new content ideas for your website.

Convince yourself now