3 basic rules for an appealing user experience
A company must aim to always keep an eye on the needs, expectations and wishes of its customers. In plain language, this means that nothing less is expected of products and services than creating emotional added value. The UX plays a crucial role in this context.
In order to find out which criteria of their own community are really important, companies can conduct surveys and create so-called user personas based on the data generated. This enables the creation of a clear and concise user journey map that depicts the steps that customers take to reach their goal – for example a certain section on the website.
Keep it simple
According to a current GoDaddy study among small business owners in Germany, the most used sales channel is the website, followed by your own online shop. Both channels, as preferred points of contact with potential buyers, should therefore be visually appealing, consistent and, above all, easy to use. The rule of thumb here is: the simpler, the better!
Whether online shop or website: A design that really convinces the visitor usually impresses with intuitive user guidance and an appealing look – factors that can be easily and surprisingly inexpensively with the right tools such as a web construction kit, for example from GoDaddy are created. Equally important and still not self-evident: In today’s mobile world, the application or website should be optimized for both desktop and mobile devices.
Remember positively
The most important aspect of good UX is ongoing adjustment and improvement based on user feedback and analytics data. In this way, you can literally create a positive experience that customers like to remember and associate with the brand in the long term. Good customer service, for example, personal and individual, strengthens the relationship with the community and promotes trust and credibility.
The credo of every company should be not to make false promises, to avoid empty phrases in direct contact with customers, and to accept criticism and implement it positively. If the community feels understood, they are happy to pass it on and act as an organic advertising channel.
SafeSpace founders and GoTeam participants Nour and Joline present their new website from GoDaddy (Image: GoDaddy)
Conclusion: A good, comprehensive UX is a constant process
The requirements and wishes of the various target groups of a company are as fast-paced as the development of technologies and digital tools. The road to good UX is never-ending. However, companies do not have to go it alone. Providers like GoDaddy support brands with their digital support in finding and fulfilling the wishes and needs of their target group. This is how you create good conditions to win customers and bind them to your brand in the long term.
GoDaddy helps millions of entrepreneurs around the world start, grow and scale their businesses. They all come to GoDaddy to name their business idea, build a professional website, attract clients, sell their products and services, and take payments online and in person. GoDaddy’s easy-to-use tools help micro-entrepreneurs run their business from one place – and GoDaddy’s experts are here to help, 24/7. To learn more, visit www.GoDaddy.de.
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