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Apple has set its sights on football league broadcasting rights. As of today, the first football content can be seen on Apple TV +, the streaming service of the tech giant.

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Football on Apple TV+

Apple recently bought the rights to the MLS, the football league from the United States. The agreement has a term of no less than ten years. The season starts on February 25. All matches can be watched live on Apple TV+.

In the Netherlands, the MLS will have few fans, but it is interesting to see that Apple’s streaming service now also focuses on sports. It is the first time that Apple invests money in live sports rights. The sports rights are interesting for Apple to better compete with streaming services such as Netflix, Disney + and Amazon Prime.

To get in the mood, Apple has prepared a huge selection of MLS video content. You can view player profiles, the highlights of the 2022 season, full replays of top matches, spectacular drone images of stadiums and more. You can watch by opening the Apple TV app and tapping ‘Season Pass’.

Price MLS Season Pass

The live matches are not free: not even with a standard Apple TV + subscription. A subscription to the football league costs €14.99 per month, or €99 per season. If you have Apple TV+ (€6.99 per month), you will receive a modest discount. For a so-called Season Pass you pay € 12.99 extra per month, or € 79 per season.

Apple does indicate that it will make some games available for free in the first month. Free matches will be added more frequently throughout the season. You can view it via the Apple TV app. You can find it on all your Apple devices, such as your iPhone and Apple TV. The app is also available with many smart TVs, just like consoles.

Earlier there were rumors that Apple is interested in buying the broadcasting rights for the Dutch Eredivisie.

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