What is domain parking? Definition, Providers and Benefits
Many website operators not only own one domain, but several. Frequently, however, not all of them are actually used at the same time. Nevertheless, there are usually costs. One solution to compensate for this is domain parking. We’ll show you exactly what that is and how you can even make money.
Anyone who runs a website also owns a suitable domain. Due to the competitive situation, many website operators secure several domains, even if they only need one in practice. In these cases, the domain owners use domain parking.
There are different implementation options. Firstly, a simple note on the website that it is currently under construction. Or, and this is how the domain owners want to earn money, they place advertising banners on the unused website.
A quick and uncomplicated domain check is worthwhile to find out whether domains have already been taken or are still available. You can only use a domain for your website or domain parking if it is still available.
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Contents
Why should I park an unused domain?
If you own one or more domains but are not currently using them, you should not release them immediately. Because domains can be of great value. On the one hand, it is crucial how the domain is structured. Top-level domains such as “.com” or “.de” are among the most popular and thus also increase the value of the domain.
In addition, the domain name itself determines the price. If the domain name is short, concise and, at best, a popular and frequently used word, it is all the more interesting for companies or other website operators. A very important factor is also which links still exist on the website. The better the backlink structure, the better the positioning in the search engine results.
This is how you earn money with domain parking
As already mentioned, you have the opportunity to earn money with domain parking. This usually works by looking for a domain parking provider in the first step. This provider can access countless, thematically appropriate advertisements from different partners in order to then place them on your website.
As soon as visitors click on the advertisement, the partner pays a certain amount. As the domain owner, you then share this amount with the domain parking provider in a predetermined proportion.
Which domain parking providers are there?
In order to earn money with domain parking, domain owners have various providers to choose from. These make it possible to populate the unused domains with advertisements or even to sell the domain completely. The current market leaders include Sedo and InternetX.
In order to achieve the best possible results and thus as much money as possible, the advertisements are usually thematically adapted to the domain name. Many domain parking providers also offer the option of making the landing pages flexible. Both the thematic adaptation and design options ensure that the target group can be optimally reached.
How to sell parking domains
As a rule, the possibility of domain parking is only an interim solution and not a permanent solution until the domain is completely sold. Therefore, many domain parking providers also offer the opportunity to sell the domain. We have explained exactly how this works, how it works and what costs you should expect in our detailed article on domain trading.
What are the problems with domain parking?
One of the biggest problems with domain parking is what is known as cybersquatting. Brand-like domain names are occupied and the websites are filled with advertisements. This has the supposed advantage that users come to the parked website and click on the advertisements due to the similarity to the well-known brands.
Another problem is when occupied domains, which are important for large companies and well-known brands, are sold at very high prices.
Conclusion: Earn money with domain parking
If, in addition to your main domain, you also own other domains that are currently unused, domain parking is a way for you to compensate for the money for your hosting or even earn money. If you don’t have a domain yet, you have the opportunity to register another domain in a very short time.
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This article is part of our content hub for web hosting, cloud services and domains and is sponsored by IONOS.
