Vivo confirms its leadership and Huawei disappears from the top 5 sales in China
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Vivo confirms its peak in smartphone sales in China. The rise of the new challenger comes at the expense of a historical figure: Huawei. The company leaves the top 5 of the telephony market.
Rise and fall for Huawei. At the end of two years of sanctions from the United States, the Chinese company suffers in concrete terms from these various decisions. The firm at the height of its domination in China, reached 45% of total sales and is now falling in favor of all young brands as well as its former subsidiary Honor. The new podium is made up of Vivo, Oppo and Xiaomi, who are the new guard for Chinese companies.
Huawei suffers from the arrival of new brands such as Vivo
Huawei’s smartphone division has been suffering from sanctions from the Trump administration since May 2019. At the time of writing, the Chinese company no longer even has the right to use equipment from different suppliers such as TSMC. Likewise they were deprived of Google services, the following gives what you see. At the same period last year, the company represented 32% of total sales and in 2021 rose to 10%. A significant drop of 72% which benefits several companies such as Vivo or Oppo. Despite everything, the company could rise from its ashes thanks to HarmonyOS.
The sales podium in China is in line with the latest trends. The leader in this area is Vivo with 23% of sales, then Oppo with 21% and Xiaomi with 17%. In total, the three entities have sold nearly 50 million phones over the last three months of the year. Apple completes the top 5 but especially Honor. The subsidiary of Huawei that the latter sold in December to another consortium. In short, the Chinese company seems to have bottomed out despite the recent presentation of its P50 range.
The large-scale deployment of HarmonyOS for the Chinese market could give a boost to sales.
All Chinese smartphones available for comparison on MeilleurMobile