Twitter crushes story format again after just eight months
After less than a year, the self-destructive messages on Twitter are over. Instead, the audio group chats should get more attention from August.
When Twitter introduced its new Fleets format last November, many users didn’t know what to think of it. Too obviously, Fleets was a copy of the story feature of Instagram and Snapchat: a place for fleeting thoughts, spontaneous snapshots, or quick discussions that disappear after 24 hours. But what worked on the other platforms seemed out of place on Twitter from the start.
Obviously, the format did not go down well with the users either. From August 3, and thus only around eight months after its introduction, the fleets will disappear again, as befits Twitter on Wednesday announced by tweet has: “Sorry or you’re welcome“It is said – an allusion to the fact that many users did not want the feature from the start.
In fact, there were already indications at the beginning of the year that fleets were not really big. A Survey came to the result at the timethat only 43 percent of all active Twitter users in the USA even knew what fleets actually are. At the time, just under 8 percent had tried the function themselves. And of those who knew the format but didn’t use it, half said they just didn’t want to post this type of content on Twitter.
“We have gehopes that Fleets would help more people feel comfortable on Twitter, “says Ilya Brown, vice president of product at Twitter, now in a Opinion. But in the time since the introduction one had not hoped for rise of Peoplen seen taking part in conversations with Fleets. Only last month had Twitter experimented with ads within fleets.
From August 3rd, users should only see Twitter Spaces above the timeline in the app: the clubhouse clone, which enables group chats with voice. It remains to be seen whether Spaces will attract more people. Clubhouse is currently struggling with dwindling user numbers, while both Twitter and Twitter Facebook with hotline and Reddit with Talk offer similar products.
