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When talking about a shortage of skilled workers, most people first think of the craft and less of digital marketing. In recent years, however, the shortage of skilled workers in digital marketing has not only crystallized, it also represents a massive brake on growth for companies. Which strategies do you use to release this brake and how do you do it The Digital In this article we will explain how this can help.
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Digital Marketing: More than Facebook & TikTok
You’re not alone when you’re faced with the question of why you use photos, text posts and videos on Facebook, Instagram and TikTok and still don’t achieve a visible effect. As a BITKOM survey shows, many companies are confronted with this challenge.
They lack resources for digital marketing, fail at SEO and social media, and squander budgets on digital advertising campaigns. The fact that the digital world is in constant and rapid change makes it difficult for them to gain a foothold in it and to position themselves ahead of the competition. It is all the more important that you separate yourself from these obstacles with your company. You can do just that with the following strategies.
Invest in training your team
Mistakes make you smart! In digital marketing, however, mistakes can cost you money. Instead of running advertising campaigns in a trial-and-error process, the effect of which fizzles out, use the money for the strategically sensible further training of your employees.
Workshops, courses, longer-term further training measures advance your employees and your company with the knowledge gained.
Targeted recruiting & employer branding
The talent shortage in digital marketing is real, which makes it all the more important to target and recruit the talent that will drive you forward. Build your brand as an employer and present your company as an attractive workplace for all those who actually want to make a difference in digital marketing.
If you also offer interesting benefits such as flexible working hours, the option to work from home and exciting further training opportunities, you improve your chances of reaching the real experts in digital marketing.
Rely on working with agencies & freelancers
The further training of your employees takes time, as does the recruiting of new experts. Since you want to release the brake on growth directly, it is worth working with agencies and freelancers who specialize in digital marketing. At home in this very area, they are always up-to-date and know the industry inside out.
Even later, such cooperation makes sense in addition to the work of in-house specialists, since small and medium-sized companies in particular – know-how or not – often do not have the time resources to meet the requirements of digital marketing in every respect.
Working with agencies and freelancers also offers the advantage of flexible resource allocation. Depending on the needs of the company, additional experts can be called in at short notice to support specific projects or campaigns. This enables an agile way of working, in which the company can react quickly to changes without having to go through lengthy hiring processes.
Furthermore, working with external specialists enables access to a broad network of talents and diverse experiences. Agencies and freelancers have often worked with different companies and industries and thus built up a wealth of experience.
This enables a fresh look and new perspectives that can be incorporated into the development of innovative marketing strategies and campaigns. By exchanging best practices and collaborating with various experts, companies can expand their own competencies and benefit from the latest trends and technologies in digital marketing.
How The Digitale supports you in digital marketing
The Digitale will develop one with you sustainable digital marketing strategy. After an in-depth analysis of the initial situation, you will work together on a strategy and their implementation starting with the user-friendly design of your website, through a sensible SEO structure, to the implementation of your content for social networks.
The experts can create social media and search strategies and, above all, successfully implement them, support further training and improve employer branding. Take the chance now to get help with your digital marketing strategy.
