This is why Microsoft is making a €60 billion acquisition!
Microsoft makes a huge acquisition for a record amount, read here why they are doing this.
Okay, Microsoft does have some cash on hand. But still, making an acquisition of almost 60 billion euros is a risk even for this company. Microsoft has announced that it has signed a deal to acquire Activision Blizzard. This is one of the largest game developers and publishers in the game world. The deal, which includes a cash transaction, gives Microsoft ownership of key franchises. Think of “Call of Duty”, “Candy Crush” and “World of Warcraft”.
Acquisition of Microsoft
Thus, Activision Blizzard is a game development company with more than 10,000 employees around the world. The purchase is Microsoft’s largest ever. The company says, “We are investing heavily in world-class content, community and the cloud to usher in a new era of gaming where players and creators come first and make gaming safe, inclusive and accessible to all.” With the purchase, Microsoft has about 400 million active users per month with the aforementioned games.
According to the company, gaming is crucial for the success of the metaverse. Therefore, the purchase has been made. The acquisition of Activision will accelerate the growth of Microsoft and its gaming environment and provide the building blocks for Microsoft’s view of the metaverse. Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms, according to Microsoft.
Future
The company is working on its own version of its metaverse in the form of Mesh. Mesh allows people using Microsoft Teams to hold meetings and chat with online avatars, replacing video conferencing with a more immersive and participative experience. How this purchase will play a role in this is still unknown. It is also questionable whether the games can still be played on consoles other than Microsoft’s in the long term.
