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This is how companies create a personalized experience with Facebook’s products

Click-to-message ads, lead ads and click-to-chat buttons for more efficient corporate communication and lead generation – our guest author explains how it’s done.

Organizations these days are increasingly turning to social media to boost their online businesses. That is why Facebook has developed various products in its apps so that larger and smaller companies can more easily get in touch with customers and win new ones. The focus is therefore on improved corporate communication and lead generation via social …

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