“This is an absolute red flag for me”
The eighth episode of the current “Die Höhle der Löwen” season was broadcast yesterday. This time, in addition to many exciting pitches, there was a real horse in the Löw:innen studio. We have the details.
The full episode is at RTL Plus to check.
“We are Frat. And we’ll make your party cooler,” say the three Fras-Founders Raul Seidenfuss, Frederic Redmann and Felix Kruse in their introduction video. With Frats they present cooling beverage cups. The name derives from the English “Fraternity”, which stands for student union. The early 20s are studying at the University of Mannheim and playing together in a handball team.
Their reusable frats cups are made from recyclable polyethylene and are designed to keep cold drinks cold or cool down hot drinks. To do this, they must be placed in the freezer for some time before use. The cups in pink and blue should cost 8.50 euros in a double pack.
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At the time of writing, the Frats Cup only exists as a prototype. In order to change that and bring their product to the nation’s parties and events, the three are hoping for an investment of 125,000 euros for a 25.1 percent stake in their company.
Young lion Tillman Schulz teams up with Nils Glagau. The two offer 125,000 euros for 30 percent of the shares. Ralf Dümmel and Carsten Maschmeyer also submit a joint bid on the same terms. “I would be very happy to be your founding father,” says Maschmeyer.
The three finally decide on the deal with Dümmel and Maschmeyer on the terms offered.
Construction mechanic Patrick Pauliner, veterinarian Veronika Hajek and marketing expert Michael Schuhböck will be presenting lovelstar Stirrup LED for riders: inside. They are hoping for an investment of 150,000 euros for 15 percent of the shares in their company.
For her presentation to the lions, Hajek rides a horse into the studio. The stirrup LEDs should be able to be attached directly to the stirrups so that you always have them with you. The idea for the product came to the founders when Pauliner almost missed a rider on his motorcycle at night.
The basic set will cost 69.96 euros, the Pro version with an additional red light will cost 79.95 euros. At the time of the broadcast, the team is said to have sold 600 units in a two-year period. However, the team cannot give the lions an ad hoc answer on how many stirrups are sold each year.
Nils Glagau and young lion Janna Ensthaler consider the market for the product to be too small. Both do not invest.
“We depend on the money we spend coming back.” – Janna Ensthaler.
The other three also get out after founder Patrick Pauliner admits that the basic product is patented, but that the patent also contains the names of his two previous partners in addition to his name – which also gives them permission to sell the stirrup LED have.
“This is an absolute red flag for me,” says Judith Williams. In the end there is no deal for Lovelstar.
The two brothers Sven and Tobias Hubbes present in front of only four lions Lynes an app with which you can collect bonus points for using sustainable means of transport. In concrete terms: routes that are covered by bus and train, by bike or on foot instead of by car.
The points can then be used to save money when shopping in the associated premium shop. The participating shops should be able to benefit from new customers. Lynes makes money from a share of net shopping cart sales.
So far, the Hubbes have invested 25,000 euros in their idea – but have not yet made any sales. At the time of broadcast, the app had been available to users in NRW for four months and had 1,000 registrations. Their goal: 40,000 users by the end of the year.
In order to make their app known, they hope that the lions will invest 180,000 euros for 20 percent of the shares in their company.
The founders receive many compliments from the lions, but in the end only one offer from Nils Glagau, although he too does not consider the idea to be fully developed. “We’ll manage it somehow,” he says, offering 180,000 euros for 25 percent of the shares. The two strike and the deal stands.
The Ukrainian Marina Herter, 39, presents with Häppysnäx healthy dried fruit sweets in seven different flavors. Your goal: to get Häppysnäx on every shelf that has candy. In order to achieve this, the former controller is hoping for an investment of 100,000 euros for 25 percent of the shares in her company.
Herter’s “smoothie rolls” consist of only two ingredients: berries and apples. They are free of artificial colors, added sugar or preservatives. They are made by drying them at 42 degrees for hours. In this way, the valuable nutrients and vitamins are preserved. So far, it is still produced by hand.
The RRP is 3.99 euros per pack. In the previous year, Herter said it had sales of 80,000 euros. The repeat purchase rate in the online shop should be 40 percent.
The taste convinces the lions. The only criticism is the high price. But there are commandments.
Tillman Schulz and Dagmar Wöhrl offer 100,000 euros for 30 percent of the shares. “This product has to be on the market,” says Wöhrl. Dümmel also offers on the same terms. Herter finally decides on the deal with Schulz and Wöhrl.
“We’re all about sitting,” says Toni Hackmann from Paleo Movement in his pitch in front of the Löw:innen. Together with his co-founder Raphael Schneider he presents the Löw:innen the Paleo chaira back-friendly piece of seating furniture.
Hackmann and Schneider are personal trainers and have been together with their channel for around ten years Strong and FlexTV active on youtube. Her channel has around 239,000 followers.
The Paleo Chair is available in the small version for 359 euros. The larger version costs 389 euros. At the time of the broadcast, the two said they had already made over a million sales with their seat cushion – in three years.
So far, distribution has primarily been via their own YouTube channel. For further scaling, they are hoping for an investment of 100,000 euros for ten percent of the shares in their company.
The lions pay many compliments to the founders. But in the end there is no commandment. Wöhrl finds the product too in need of explanation. Maschmeyer does not believe that bosses would buy the seating. Glagau is unsure about the composition of the team. Dümmel and Ensthaler also get out. “I don’t find the passion in your company,” says Ensthaler.