The wearable electronics market grew by 9.9% in the third quarter
Global deliveries of wearable equipment increased during the third quarter of 2021 (3Q21) by 9,9 %, which corresponds to 138.4 million pieces. The data comes from International Data Corporation (IDC).
Smart watches in Q3 2021 outperformed smart bracelets for the first time
Bluetooth headphones have the largest share in the growth. This category increased by up to 26.5% compared to the same period last year and represented 64.7% of deliveries of wearable equipment. Wearable wrist devices also have a share, which is a category associated with health and fitness monitoring, which accounted for 34.7% of the market.
Demand in this segment is slowly shifting from smart bracelets to smart watches, as consumers want more and more equipped devices and price differences are narrowing. The number of smart watches sold for less than $ 100 now equals the smart bracelets that once dominated this price range. The smart watch market thus grew by 4.3%.
Successes of the best-selling manufacturers in Q3 2021
- Apple was the most successful manufacturer in Q3 2021, despite a 35.3% drop in Apple Watch shipments during the quarter. The AirPods and Beats headphones helped him with this. In addition, the American company gained more than 53% revenue share in this market.
- Company Samsung celebrated success with the new generation of Galaxy Watch 4 smart watches, mainly due to the transition from its own Tizen OS system to Wear OS from Google.
- Supplies Xiaomi decreased by 23 during the third quarter.8% as demand for smart bracelets, which the Chinese manufacturer dominated for years, decreased. However, it still holds a high share of headphones because it offers quality models at a low price.
- Huawei managed to increase its share thanks to its range of headphones, as sales of smart bracelets and watches fell by a total of 5% during the quarter.
- Imagine Marketing, the Indian company behind the BoAt brand, has once again appeared among the best – selling manufacturers in the world. Capable marketing and low prices helped her to do that. WITHThe company also finally launched smart watches, which now account for 10% of its deliveries.
Table of the best-selling manufacturers of wearable electronics in Q3 2021:
| Company | Delivery in Q3 2021 (in millions) | Share in Q3 2021 | Deliveries in Q3 2020 (in millions) | Share in Q3 2020 | Year-on-year difference |
| 1. Apple | 39,8 | 28,8 % | 41,3 | 32,8% | -3,6% |
| 2. Samsung |
12,7 |
9,2 % | 11,2 | 8,9% | 13,8% |
| 3. Xiaomi |
12,7 |
9,2 % | 16,7 | 13,2% | -23,8% |
| 4. Huawei | 10,9 | 7,9 % | 10,5 | 13,2% | 3,7% |
| 5. Imagine Marketing | 10 | 7,2 % | 3,3 | 2,6% | 206,4% |
| Other | 52,2 | 37,7 % | 42,9 | 34,1% | 21,6% |
| Overall | 138,4 | 100 % | 125,9 | 100 % | 9,9% |
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