The end of hundreds of products is a done deal
Anyone shopping at Ikea or placing online orders using Click & Collect will realize that it is often not as easy as before to get to the furniture chain’s products. Ikea also sees the problem. To solve it, one now wants to reduce the selection without further ado.
Ikea is reducing its range: Hundreds of products are being phased out
The furniture chain Ikea will take several hundred products out of sale. Ironically – at least at first glance – the aim is to ensure the availability of the Ikea range. The hard line is planned for the year 2022. Then around 600 items will probably disappear from the shelves and the online shop (source: Wirtschaftswoche).
The reason for this step is the persistently very high demand at Ikea, combined with international delivery difficulties – also in the wake of the pandemic. Especially for deliveries that are produced in Asia and then shipped, it can be scarce and expensive for Ikea at the moment. The plan is to “reduce the entire range of products in Europe by around five percent and in North America by around four percent, ”said a spokeswoman for the furniture chain. The business newspaper expects around 12,000 articles that Ikea should normally offer in total. Based on this, around 600 different products will not be sold in the coming year.
The group wants to forego parts of the range in order to be able to deliver overall. They hope to be able to avoid empty shelves in furniture stores and long delivery times and achieve “higher product availability”, they say. Of course, this then only applies to the articles that do not fall victim to the deletion. above the exact number of products and which it will be, Ikea did not say.
Are you one of the lucky ones who already has lots of Ikea furniture at home? Then you see in the Videohow you can still make money with your “old” parts – the buying interest should be great.
That’s why Ikea customers can breathe a sigh of relief
Nevertheless, customers can reasonably well be reassured. It cannot be ruled out that buyers will have to forego some products. But it is unlikely that Ikea will take the “box office hits” out of its range. Instead, products that are seldom bought will be deleted, thus creating more space in the containers for items that are in demand.
In addition, the products will initially be temporarily removed from the range. What is not missed will hardly be about to make a comeback afterwards, but it is currently a final end for none of the affected articles.
