Super Bowl: cryptos invite themselves to the field!
The Super Bowl is the biggest sporting event in the United States. Aired on NBC, it’s every year more than 100 million people watching the game. Each time, it’s a bit of a war to reserve advertising slots sold over $7 million per 30 seconds (which makes the second expensive). The movie industry has unveiled trailers for upcoming blockbusters like Doctor Strange in the Multiverse of Madness Where Jurassic World Dominion. Even Meta has made the cathodic move to 2022 to praise its own virtual universe. Particularity of this edition, many actors of the American economy threw themselves into the battle for the first time since it was the case for 40% of evening advertisers. Among them, crypto “exchanges”.
Super Bowl: not to stay on the sidelines
As we know, cryptocurrencies are less and less frightening to investors from all walks of life, from those most able to understand the blockchain to those who just want to make money by not caring about the ” How it works ? “. Those, in the more than 110 million spectators of the Super Bowl, there are a huge pool of potential. This is why virtual currency exchanges have ventured far from their digital flowerbeds with their fishing rod to phish their next customers.
For this, they called on stars from the big and small screen, even from the world of sport. FTX has hired the services of Larry David, creator of the series Larry and his navel and of Seinfeld. But above all, the brand promised tooffer bitcoins to people drawn at random from those who retweeted the video. What more than 177,000 subscribers have done, in which are hidden 4 lucky ones who will share 7.54 bitcoins (like 7.54 pm, the time of the broadcast of the spot).
The next ₿ig thing is here, even if Larry can’t see it.
We’re giving away 7.54 #bitcoin right now to celebrate!
How to enter:
1) Watch our ad!
2) Follow us
3) Retweet this by 11:59 pm ESTFour lucky winners! #FTXContest
No Purch Nec. Subject to T&C: https://t.co/7oCC4YUk0M pic.twitter.com/RosZS0HZAS
—FTX (@FTX_Official) February 14, 2022
E Trade rather played it comical with a very serious baby lumberjack. Crypto.com, on the other hand, had a heavy hand with two spots! In the first, Matt Damon compares today’s investors to explorersstriking a lapidary ” Fortune favors the brave “. In the second, it is LeBron James, the basketball player of the Los Angeles Lakers (whose stadium bears the name of the company) who travels in time to advise himself.
As for eToro, no Alec Baldwin in sight (one wonders why…), but an advertisement which highlights the community side of the application, with its brotherhood of investors who happily support each other. Nothing remarkable, unlike the one that made the strongest: Coinbase.
The square pots
Coinbase has indeed pushed originality to its climax with a one-minute ad without words of a black screen on which a QR code to flash.
Tea @coinbase Super Bowl ad: pic.twitter.com/jByhMvN72B
—Bitcoin (@Bitcoin) February 14, 2022
Not the least bit prepared for the monstrous influx of curious people wanting to know the mystery behind it, the site and app simply crashed. I have to say that $15 in Bitcoin was offered to anyone who downloaded the app through the discovered link. Enough to drive anyone crazy in 2022. The communication coup is therefore successful, even if the crash has been commented on as much as the content.
On the other hand, no trace of Binance during the Super Bowl. The site had knowingly chosen another form of communication a week earlier. In a minimalist spot featuring Jimmy Butler (Miami Heat star basketball player), the crypto broker placed himself rather as a protective big brother calmly conveying his message:
Trust yourself.
02.13.22
Here’s a message from all-star basketball forward @JimmyButler ⤵️ pic.twitter.com/WS9XCQrlhO
— Binance (@binance) February 2, 2022
On February 13, you are going to hear some of the biggest names telling you to get into crypto. But they don’t know you or your finances. Only you know them. Binance and I are here to tell you: trust each other and, of course, do your own research.
A subtle way to taunt competitors and make them look like unscrupulous vampires hunting turkeys for cryptocurrency pranks.
Who really came out on top this Super Bowl night? Like every year, NBC’s advertising department. But the strong presence of cryptocurrency exchanges shows that the democratization of digital currencies continues step by step.
The cryptos are in the place
Cryptocurrencies are here to stay, it’s obvious: the debauchery of advertising investments around the most watched sporting event of the year is not in doubt. But if you are French and if investing in “crypto-assets” interests you, you might as well contact an actor who is also French. Coinhouse it is a “blue-white-red” exchange which is not in a tax haven and which is approved by the AMF (Autorité des Marchés Financiers). On Coinhouse, you can buy more than 30 cryptoassets, from the most classic to the most recent. Security is the number 1 criterion and the retention of your investments is free. But if you are also interested in the stock market, eToro offers actions and trading tools that are quite simple to set up with the possibility of “copying the positions” of successful traders and investing in portfolios of the future.
