Samsung through the dust after inappropriate advertising
Samsung quickly took the inappropriate advertising offline after the company got wind of it.
As a company, you have to be careful about what you advertise for a product or service. You can want to be funny, or want to hook up to a social theme, but then that has to be well received by the general public. And it often happens that a team within a company makes an error of judgment. The campaign goes live and then there is no turning back.
Yes, the way back that the campaign is taken off the air. Exactly what Samsung has done after the launch of an inappropriate advertisement. This is an advertisement launched in Singapore. The outrage comes from Muslims who are not comfortable with the advertisement.
In the advertising, according to critics, Samsung pushes an LGBT agenda through it. A sensitive point in the rather conservative Singapore. The ad shows, among other things, a Muslim woman who receives a message from her son. A drag queen. Yes, that touches some sensitive nerves in the Asian country. A case of miscalculation on the part of Samsung.
And what was Samsung’s advertising actually about? The South Korean tech giant wanted to promote the latest wearables in this way. Samsung has stopped the campaign after all the angry reactions and taken the videos in question offline. (via BBC)
