Salesforce, global specialist in Cloud-based Customer Relationship Management

For any company, it is essential to have privileged interactions with its customers and prospects, the goal being to satisfy the needs of the latter and to retain them. This fact is the object of study of the Customer relationship management Where Customer Relationship Management (CRM) through data analysis. In today’s world where relationships have become digital, a company stands out thanks to its CRM software solutions like Salesforce. This article will allow you to learn more about this company and its services.

A few words about Salesforce

It is a relatively young company, because founded in 1999, it has nevertheless known a impressive growth thanks to that software suite of the same name dedicated to Customer Relationship Management. Having been one of the first software on Cloud, the Salesforce software suite is the source of the company’s success. Its principle is to provide customers with applications included in its software suitein return for a subscription. Today, Salesforce holds nearly 20% CRM market share and is the world leader. In addition, the company publishes and hosts other SaaS, constantly using cloud technology.

Some of the products offered by Salesforce

Salesforce Commerce Cloud

Commerce Cloud is a e-commerce software solution making it possible to effectively put a company in contact with its customers (B2C) or with other companies or buyers (B2B). It includes among others:

• various automated functions;
• customer data integration;
• of the technical SEO levers (particularity of Commerce Cloud).

To learn more about the SEO opportunities of this software, we invite you to see on this site.

Sales Cloud

This is a Sales, Purchasing and Marketing Managerdesigned for sales forces.

Cloud service

It is a tool that allows track the activities of customers and buyersbut also of manage their requests. It also allows toautomate certain processes and responses.

Analytics Cloud

It is a software solution that allows data analysis and processing as well as their visualization in the form of actionable dashboards and graphs.

Marketing Cloud

It is a tool for marketing digital. It is used to implement marketing actions and campaigns based oncustomer experience analysis.

Artificial intelligence “Einstein”

This is not a product specific to Salesforcebut rather a assistant in the form of artificial intelligencecapable in particular of:

• interpret CRM data;
• predict important events in a sales cycle;
• predict results;
• give recommendations;
• guide marketers and sellers;

Einstein is capable of many other functions. This AI is integrated with other toolsbut also has its dedicated platform. Furthermore, this artificial intelligence is also used by the division Salesforce Research for a wide variety of purposes in areas far removed from CRM (other AI, automation, health, environment, language…).

An extension of Salesforce to be expected

If the Salesforce CRM software applications always turn out more and more efficient and that the company demonstrates a absolute mastery in the field that has made it famous, it should be noted that the company is now interested in a wide variety of sectors. We can then strongly predict that Salesforce still have very good years to come and will continue to expand to new projects.