Research: half of the parents allow themselves to be persuaded by a child to make an unhealthy purchase

More than five hundred parents were interviewed, with children between the ages of four and twelve. Almost all children (88%) ask their parents in the supermarket to put something tasty in the cart. In almost three-quarters of the cases, it concerns a product that the parent does not want to buy. Especially cookies, sweets and desserts are popular with children. One in three tries to persuade their parents by saying that their boyfriend or girlfriend will get it.

Bad worse worst

Part of the research was an experiment in which children visited a supermarket with a bodycam. In this way it was possible to see through the eyes of the child how they encountered unhealthy temptations in the supermarket.

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Most parents who participated in the study were amazed at the outcome. For example, someone discovered that his child no longer even knew what to choose, because the unhealthy offer was far too great: ‘The choice is bad, worse or worst.’ ‘

Attractive pictures

Fortunately, there is also some positive news to report. Because the research showed that children also have an eye for fruit and vegetables. One in five dwell on that shelf and know that those products are healthy – and quite tasty too.

However, although some children will ask for a banana or apple, most children still want something unhealthy. The temptation of those colorful products, provided with attractive pictures, is simply very great.

‘Healthy choices important’

It also became clear that many children have gained weight in recent months, because schools and sports clubs closed and they were often at home. As a result, not only was there less exercise, but the children also ate more unhealthy snacks.

According to the researchers, it is therefore more important than ever to make healthy choices. Many parents agree, as more than half of those surveyed indicate that they have a need for more healthy products for their children in the supermarket.

Source: Spoony