Real-time marketing: How it works properly
Marketing is and always has been important. However, how marketing is implemented in companies has changed. This is exactly where real-time marketing, the feature of Dynamics 365 Marketing. We will show you how this works and how gorelate supports you.
Among other things, marketing is decisive for how well customers can be reached. Real-time marketing now has the advantage that in addition to marketers, business leaders can also use artificial intelligence and natural language to create journeys to target customers.
Why should companies use real-time marketing?
As the name suggests, companies have the opportunity to involve their customers in real time. Various functions are available for this, such as event-based customer history, user-defined event triggers or push notifications.
Companies thus trigger customer processes in real time, select the appropriate channel for each of the customers and react to customer-controlled actions in the decisive moments.
In order to win over customers, a basis of trust is necessary. If companies create this basis, customers will be loyal to them much more quickly. In practice, this is possible through real-time customer histories that work across all customer touchpoints.
With the help of artificial intelligence, all customer experiences can be personalized. Real-time marketing enables businesses to turn key insights into action with AI-driven recommendations for content, channels, and analytics.
In order to understand exactly what customers really need, the integration of customer insights segment and profile integration is possible through real-time marketing.
In addition, companies grow with a uniform and adaptable platform. It can be easily adapted to your own needs and connected to tools already in use.
Implement real-time marketing with gorelate
How can I use real-time marketing in my company? Who has little experience with Dynamics 365 Marketing has, implementation can be a challenge. For this very reason, the experts at gorelate have taken on the topic and will support you in every step – from the introduction to the end.
As a Microsoft CRM partner, the experts offer you an all-round carefree package when it comes to Dynamics 365 Customer Engagement (CRM).
All colleagues are Microsoft-certified and have many years of experience in implementing international and complex CRM projects. When it comes to your customers, you should not rely on an emergency solution, but enlist the help of experts in real-time marketing.
If you want to learn more about marketing, artificial intelligence and customer insights, is gorelate the right contact person for you.
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