New ways to do customer prospecting.

To expand your product sales business, you necessarily need to increase the number of your customers. To do this, you must go to conquer prospects that you can then convert into real consumers of your products. Want to know how to get them? Discover here the new customer prospecting techniques.

New support tools for salespeople

The economic context today is much more complex than a few years ago. Customers have much more requirements compared to their suppliers. They are now much more in a hurry to receive their orders, more attentive to quality and they have a wide choice of shops where they can get their supplies. To find prospects under these conditions, you must above all use digital tools such as:

• organic social media posts;
• sponsored advertisements on social networks;
• blog posts;
• paid advertisements on the sites.

These different tools allow you to find customers where there are the most of them, that is to say on the Internet. There are also customer prospecting tools in terms of sales and commercial management. For this purpose, you can use solutions such as:

• the CRM software : you will find sales management software that will help you know your prospects perfectly in order to offer them the services that meet their expectations;
• instant messaging software: they allow you to chat directly with prospects who want to know more by asking questions directly on your site. the HubSpot live chat is one of the most effective software in this field and allows you to quickly capture potential customers;
• specialized platforms: such as LinkedIn which offers several prospecting tools;
• live conferences: these consist of presentations of your brand and your products live on your different pages to inform and convince prospects.

Note that by using artificial intelligence tools, you can do more prospecting in a very short time.

Improved traditional means

For your customer prospectingyou can use better known means such as:

• phone calls: they must be truly targeted and made after the prospect has already gone through other prospecting tools. The call somehow reinforces the prospecting campaign;
• emailing: emailing platforms are the improved version of standard email. They make it possible both to send personalized messages to prospects and to measure their activity;
• field visits: just like calls, these are made to companies or structures to provide more details and to accentuate your company’s presence on the market;
• posts on social networks: they must push your prospects to action by capturing their attention and encouraging them to be interested in your page and your products;
• surveys and questionnaires: these tools allow you to identify the needs of potential customers in order to offer an adequate service or update your products.

Whichever tool you choose, it is very important that you can present content that is very explicit about your brand image. It’s totally about knowing how to sell yourself to be interesting and keep your promises to build customer loyalty.