Loss for the jungle camp: RTL has to face the bitter truth

For Djamila Rowe, the new season of “I’m a Celebrity – Get Me Out of Here” was a triumph – she’s the new jungle queen and won against tough competition. At RTL, on the other hand, the jubilation should be rather restrained. Because a look at the ratings of the cult show clearly shows that the heyday is over.

I’m A Celebrity Get Me Out Of Here (IBES) Season 16 just ended. Djamila Rowe grabbed the jungle crown and outperformed tough competitors like Gigi Birofio and singer Lucas Cordalis. The two-week TV spectacle with jungle tests and disgusting food wanted to Average 3.8 million viewers look at – not bad value, but far from the heyday of the past.

Jungle camp with the worst rate of all time

In recent years, IBES has steadily lost viewers (see image below). Since the audience peak in 2014 ratings basically only know one direction: down. Jungle camp viewers should still remember the legendary 8th season of the reality show well, when actor Winfried Glatzeder and model Larissa Marolt, among others, were very busy in the camp.

Today, RTL can only dream of these IBES successes. Compared to 2014, the jungle camp has around Lost half of its viewers And even away from the TV, “I’m a star – get me out of here” has long since ceased to be the talk of the past.

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Viewer behavior has changed

There will also be a jungle camp in 2024 – no question. The trash show is still successful, it has just worn out and is no longer the TV phenomenon of the first seasons. RTL alone is not to blame for this. Of course, the candidates could become a bit more diverse again and not just use the well-known C-celebrity pool.

But that should be more important for the steady IBES descent changing viewing behavior of viewers be. With Netflix, Disney+ and Co., they have an almost unlimited number of high-quality films and series at their disposal – whenever and wherever they want. Who would want to watch celebs choke down on cockroaches?